December 30, 2008

Sunglass accessories can boost your sales

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Everyone needs sunglasses, and during the spring and summer sunglasses fly off the shelves and racks. But there is a great add-on sale that many retailers are missing out on: sunglass accessories. While the price of quality sunglasses can be subject to fierce competition (and low profit margins by extension), sunglass accessories are usually an add-on impulse purchase. Customers generally don’t comparison shop low-priced accessory items, so retailers don’t have to compete for the lowest price point. This translates into higher profit margins, often with very little effort.

There are a lot of wholesale sunglasses accessories that are extremely useful. A visor clip keeps your sunglasses handy in the car, where they are most important – driving into a glare can cause accidents. Sports straps can keep sunglasses handy around your neck, preventing you from putting them on a table or counter and forgetting them. Sunglass cases protect your sunglasses and make them easier to put away and store. Lens cleaning solution and lens cloths keep your sunglasses clear and smudge-free.

Repair kits with tiny screwdrivers can tighten the small screws that can’t be tightened with a normal screwdriver. Replacement lenses can be a great accessory for high-end sunglasses, and save your customer from having to buy a new pair. Sunglass accessories translates into convenience for your customer – and more profit for the retailer.

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